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SWAG Best Sellers




About SWAG

Swag, a premier jewelry retailer in the prestigious NorthPark Center in Dallas, presents a curated ensemble of trend-setting and edgy designer jewelry. Our fine designer jewelry and couture fashion jewelry collections are also accessible via our online store, LoveMySwag.com. We invite you to find your own fabulous jewelry style through our carefully-chosen bracelets, earrings, rings, necklaces, and accessories.

Our jewelry curators explore jewelry trends to put together a diverse collection that meets the needs of our clients varying personal styles. Whether youre going for flirty, chic, fun, refined, subtle, sparkling, or fabulous, youll find the perfect jewelry at Swag.



Our Jewelry

Shop our extensive selection of fine Jewelry. Vahan Jewelry's patented moir stackable bracelet's, or add a coordinating pendant, ring, or earrings, each crafted in 14k gold, sterling silver, and semi precious stones. For a more delicate look, shop Meira T's unique layering necklaces, earrings, and rings. Explore the sleek, modern designs by Lana, the "Queen of Hoops", including the Blake necklace and her popular upside down hoops. Susan Kalan's refined style with earrings, rings, and necklaces designed to showcase dazzling faceted semi precious stones such as aquamarine, opals, pink topaz, amethyst. Yasuko Azuma's organic feminine designs in 18k gold, with diamonds and moonstone's demonstrate her subtle, refined design aesthetic. Award winning designer Cynthia Ann Jewels offers a unique collection of huggies and earring charms in 14k gold and diamonds, but is celebrated for her exquisite pendants incorporating antique religious medals and crosses, set in gold with fine diamonds and gemstones. Jewelry hand crafted in 18k and 24k gold is offered by Kurlutan, Ara Collection, and Gurhan, and for that personalized or monogrammed jewelry we offer award winning Heather Moore, and Maya Brenner.


Our Designers

Our designer brands Alexis Bittar, Janis Savitt, Erickson Beamon, Oscar De La Renta, Jose Maria Barrera, Lulu Frost, Miriam Haskell, and Vaubel offer trend-setting couture fashion jewelry, perfect to shop if you are looking for bridal jewelry, statement necklaces or earrings, or the perfect accessory for a night on the town.


Swag is an authorized dealer for Pandora Jewelry. You will find the complete line of Pandora products, including their popular bracelets, all charms, earrings, rings, and the new Essence Collection at Swag.


We are also Authorized dealers for Thomas Sabo, and carry his extensive line of charms and charm bracelets, Karma Collection, and men's and women's sterling silver jewelry in the Rebel at Heart, and Glam and Soul collections.


For the men in your life, in addition to Thomas Sabo, you will find King Baby Studio's, the edgy sterling silver jewelry designed by Mitchel Binder. King Baby Jewelry features .925 Sterling silver jewelry with motifs like sculls, crowned hearts, bullets, crosses, snakes and dragons, made with leather and black onyx beads. The collections of dogtags, rosaries, rings, and chain link bracelets are for The Chosen Few. Scott Kay's mens line also offers masculine sterling silver jewelry, including pendants, dog tags, mens bracelets in leather and sterling silver, all with a cool biker vibe.