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About SWAG

Swag, a premier jewelry retailer in the prestigious NorthPark Center in Dallas, presents a curated ensemble of trend-setting and edgy jewelry. Our fine designer jewelry and couture fashion jewelry collections are also accessible via our online store. We invite you to find your own fabulous jewelry style through our carefully-chosen bracelets, earrings, rings, necklaces, and accessories.

Swag offers our clients an array of pieces in a wide-range of prices. The boutique is your one-stop-shop for all of your jewelry needs, from earrings that complement a look, to statement necklaces that make a look. Our jewelry curators explore jewelry trends to put together a diverse collection that meets the needs of our clients varying personal styles. Whether youre going for flirty, chic, fun, refined, subtle, sparkling, or fabulous, youll find the perfect jewelry at Swag.

Our Designers

We insist on including a variety of designers with a range of personalities to match our clients jewelry wishes and desires. For fine jewelry, we feature Alwand Vahan, Ara Collection, Percossi Papi, Lana, Meira T., among others. In those collections, you can shop for diamonds, 14kt and 18kt gold, gemstones, and other precious pieces. Our world-renowned couture fashion jewelry brands, such as, Thomas Sabo, King Baby Studio, Alexis Bittar, Janis Savitt, Andrea Barnett, Virgins Saints and Angels, Oscar De La Renta, and Vaubel offer trend-setting couture fashion jewelry. If youre looking for personalized pieces, including charms, Swag offers Pandora, Heather Moore, Thomas Sabo, and Links of London.